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Essay Proposal
Claudia Griffin - Level 05 - Critical Studies - OUCS205
Focusing on specific examples, critique the use of real women in advertising in the media.
- [Intro] For this essay I will look at the pro's and con's of the use of real beauty in the media, in particular, the dove real beauty campaign. I will compare this type of campaign to the other beauty campaigns used in the media.
- Explaining the dove real beauty campaign and examples
- Is this dove campaign really about promoting real beauty, or is it just trying to sell products?
- Explaining the gaze in the media
- Explain the hypocrisy of dove's message due to the vanity products they sell
- Explain the hypocrisy of Unilever, as they also own Lynx, whose advertising campaigns are the opposite to what the dove campaign is trying to achieve
- Research showing the good the campaign has done
- A quick look at other beauty campaigns in the media
- [Conclusion] The campaign is needed, even if the products they are selling are hypocritical
Bibliography
Coward, R. (2000) The Look in Thomas, J. (2000) Reading Images, Hampshire: 1st edn, Halgrave Macmillan
[WHY] Exploring the idea of 'the gaze', how men see women, how this effects them. We read through this text in the sign up session for media, gender and identity essays, and I found a few quotes which I think will fit in well with what I have to say, but I need to re-read through the text to fully understand it.
Watkins, S. (1999), Introducing Feminism, 2nd edn, Cambridge: Icon Books Ltd
[WHY] This book introduces feminism at a basic level, showing the struggle for women's rights.
Zoonen, L. (1994), Feminist media studies, 1st edn, London: Sage
[WHY] This book provides an introduction to the relationship between gender and the media.
Wolf, N. (1991), The beauty myth: how images of beauty are used against women, 2nd edn, London: Vintage
[WHY] This book explores how women's pursuit of beauty has effected women's struggle for equality.
Gauntlett, D. (2008), Media, gender and identity: an introduction, 2nd edn, Oxon: Routledge
[WHY] This book is about the impact images of women in the media have on peoples identities.
Rogers, M. (1999), Barbie Culture, 1st edn, London: Sage
[WHY] This book explores how Barbie is a cultural icon involved in sexual stereotyping.
Berger, J. (1972), Ways of Seeing, 1st edn, London: Penguin Classics
[WHY] This book is about how we see things in art, with a focus on women
View research
Essay Proposal
Claudia Griffin - Level 05 - Critical Studies - OUCS205
Focusing on specific examples, critique the use of real women in advertising in the media.
- [Intro] For this essay I will look at the pro's and con's of the use of real beauty in the media, in particular, the dove real beauty campaign. I will compare this type of campaign to the other beauty campaigns used in the media.
- Explaining the dove real beauty campaign and examples
- Is this dove campaign really about promoting real beauty, or is it just trying to sell products?
- Explaining the gaze in the media
- Explain the hypocrisy of dove's message due to the vanity products they sell
- Explain the hypocrisy of Unilever, as they also own Lynx, whose advertising campaigns are the opposite to what the dove campaign is trying to achieve
- Research showing the good the campaign has done
- A quick look at other beauty campaigns in the media
- [Conclusion] The campaign is needed, even if the products they are selling are hypocritical
Bibliography
Coward, R. (2000) The Look in Thomas, J. (2000) Reading Images, Hampshire: 1st edn, Halgrave Macmillan
[WHY] Exploring the idea of 'the gaze', how men see women, how this effects them. We read through this text in the sign up session for media, gender and identity essays, and I found a few quotes which I think will fit in well with what I have to say, but I need to re-read through the text to fully understand it.
Watkins, S. (1999), Introducing Feminism, 2nd edn, Cambridge: Icon Books Ltd
[WHY] This book introduces feminism at a basic level, showing the struggle for women's rights.
Zoonen, L. (1994), Feminist media studies, 1st edn, London: Sage
[WHY] This book provides an introduction to the relationship between gender and the media.
Wolf, N. (1991), The beauty myth: how images of beauty are used against women, 2nd edn, London: Vintage
[WHY] This book explores how women's pursuit of beauty has effected women's struggle for equality.
Gauntlett, D. (2008), Media, gender and identity: an introduction, 2nd edn, Oxon: Routledge
[WHY] This book is about the impact images of women in the media have on peoples identities.
Rogers, M. (1999), Barbie Culture, 1st edn, London: Sage
[WHY] This book explores how Barbie is a cultural icon involved in sexual stereotyping.
Berger, J. (1972), Ways of Seeing, 1st edn, London: Penguin Classics
[WHY] This book is about how we see things in art, with a focus on women
Barnard, M. (2005), Graphic Design as Communication, 1st edn, Oxon: Routledge
[WHY] In this book there is a short section of women in advertising and graphic design.
[WHY] In this book there is a short section of women in advertising and graphic design.
Wykes, M & Gunter, B. (2005), The media and body image: if looks could kill, 4th edn, London: Sage
[WHY] This book is about how images of unrealistic female bodies in our contemporary culture can be destructive
[WHY] This book is about how images of unrealistic female bodies in our contemporary culture can be destructive
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