When finding examples of graphic design to do with globalisation the first thing I thought about was how people are now aware of global warming and deforestation, so there is graphic design out there to encourage people to look after the planet and alert them to the need for sustainable development. Here are some examples of graphic design that is encouraging people, or graphic design that is being green in some way.
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How to be an environmentally friendly graphic designer:
A range of printed materials, including stickers, posters and postcards were also produced to reinforce the campaign messages and, in line with the environmental nature of the campaign, all the items were produced using the most environmentally friendly techniques and materials such as vegetable inks.
Ten ways design can help fight climate change - A6 brochure from waste make-ready sheets, french-folded and printed on the plain side.
Brochures, menus and business cards for restaurant, Canteen, in London. Although designed more with aesthetics in mind than the environment, all items are printed on off-white recycled paper using a minimum of ink for a beautiful and sophisticated effect that keeps the environmental impact to a minimum.
- The compact size of the booklets makes optimum use of the printing sheet. The guides have three sections defined by alternating coloured (100% recycled Sugar Paper) and white paper.
- Report on green consumer behaviour
- No excess packaging, self-packaged, the cover wrapping around the contents to become the envelope.
- Recycled paper
- Colour-set is manufactured from 100% recycled pre-consumer fibres.
Tickets - From D&AD New Blood exhibitor [harrysmithdesign.co.uk] So many train tickets must be wasted everyday as they have no use once the journey is over, but this is a great idea, to screen print over the ticket to turn it into a new ticket. This idea stood out after the exhibition from all the others as it looks good, but is good for the environment too.
These very modern type focused designs are to promote a traditional village green festival. The problem is that an event needs advertising but the organisers and designers wanted the promotion to be environmentally friendly in fitting with the event. To solve this problem, the designers used 100% recycled materials, including the t-shirts, which are old T's with the new logo printed over them. The typical audience may be older people, but the new modern design of bold typography and simple imagery representing bunting will also draw in younger crowds as they are 'cool' designs. The audience will interact with the pieces by using them, visiting the event and then re-cycling the designs.
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Another effect of globalisation is: The sharing of ideas, experiences and lifestyles of people and cultures. People can experience foods and other products not previously available in their countries.
And this relates to graphic design as well, as designers from all over the world can influence each other. An obvious example that came to mind was how this poster, by the Russian artist Rodchenko, later influenced the album art for the Scottish band, Franz Ferdinand.
It has inspired some more unusual examples too, such as this:
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A less positive effect of globalisation is that:
Globalisation is viewed by many as a threat to the world's cultural diversity. It is feared it might drown out local economies, traditions and languages and simply re-cast the whole world in the mould of the capitalist North and West.
This example shows a Coca Cola billboard above a store in Kabul, as the Western brand seems to be taking over the world, along with McDonalds and Shell and others...
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