I was quite interested in this lecture so decided to find out a bit more, as well as looking more in to the adbusters work and finding relevant examples of graphic design. Found this blog with lots of information on it: http://designactivism.net/
Definitions
Design Activism
http://designactivism.net/
Design activism arises anywhere--from within advocacy groups, businesses, or public agencies. Design activists use artifacts and design processes to influence change by disrupting the status quo and revealing better visions for society
http://www.historiadeldisseny.org/congres/
Design activism has emerged in recent years as a term to denote creative practices that invoke social, political and environmental agency. Typically, it distances itself from commercial or mainstream public policy-driven approaches. Instead, it embraces marginal, non-profit or politically engaged design theories, articulations and actions
WIKIPEDIA:
Culture jamming, coined in 1984, denotes a tactic used by many anti-consumerist social movements to disrupt or subvert mainstream cultural institutions, including corporate advertising. Guerrilla semiotics and night discourse are sometimes used synonymously with the term culture jamming.
Definitions
Design Activism
http://designactivism.net/
Design activism arises anywhere--from within advocacy groups, businesses, or public agencies. Design activists use artifacts and design processes to influence change by disrupting the status quo and revealing better visions for society
http://www.historiadeldisseny.org/congres/
Design activism has emerged in recent years as a term to denote creative practices that invoke social, political and environmental agency. Typically, it distances itself from commercial or mainstream public policy-driven approaches. Instead, it embraces marginal, non-profit or politically engaged design theories, articulations and actions
WIKIPEDIA:
Culture jamming, coined in 1984, denotes a tactic used by many anti-consumerist social movements to disrupt or subvert mainstream cultural institutions, including corporate advertising. Guerrilla semiotics and night discourse are sometimes used synonymously with the term culture jamming.
Culture jamming is often seen as a form of subvertising. Many culture jams are intended to expose apparently questionable political assumptions behind commercial culture. Common tactics include re-figuring logos, fashion statements, and product images as a means to challenge the idea of "what's cool" along with assumptions about the personal freedoms of consumption.
Culture jamming sometimes entails transforming mass media to produce ironic or satirical commentary about itself, using the original medium's communication method. Culture jamming is usually employed in opposition to a perceived appropriation of public space, or as a reaction against social conformity. Prominent examples of culture jamming include the adulteration of billboard advertising by the BLF and Ron English and the street parties and protests organised by Reclaim the Streets. While most culture jamming focuses on subverting or critiquing political or advertising messages, some practitioners focus on a more positive, musically inspired form of jamming that brings together artists, scholars and activists to create new forms of cultural production that transcend rather than merely criticize or negate the status quo.
Subvertising is a portmanteau of subvert and advertising. It refers to the practice of making spoofs or parodies of corporate and political advertisements. Subvertisements may take the form of a new image or an alteration to an existing image or icon, often in a satirical manner. A subvertisement can also be referred to as a meme hack and can be a part of social hacking or culture jamming.According to AdBusters, a Canadian magazine and a proponent of counter-culture and subvertising, "A well produced 'subvert' mimics the look and feel of the targeted ad, promoting the classic 'double-take' as viewers suddenly realize they have been duped. Subverts create cognitive dissonance. It cuts through the hype and glitz of our mediated reality and, momentarily, reveals a deeper truth within."
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